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Launch of a disruptive platform in the material handling business

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Launch of a disruptive platform in the material handling business

August 25
14:24 2021

Charlotte, NC – is a brand new marketplace for used material handling equipment. This new platform simplifies a very old-fashioned buying process of going through hundreds of listings.

According to Verified Market Research®, the North America Forklift Market was valued a $353 million in 2019 and is expected to grow to $361.1 million by 2027, which represents a 7.41% increase. A growing demand for forklifts coupled with the COVID-19 crisis will require the industry to be modernized. In addition, the forklift seller market is known to be atomized and not fully digitalized, creating the perfect conditions for disruption.

Fixing a Business Problem

Launched in Summer 2021, was created by forklift professionals who kept hearing the same concerns from customers. Many small business owners and warehouse managers know very little regarding material handling. Choosing a brand, a make and a model can be a daunting process to the amateur buyer. Worse, there is no Kelly Blue Book or market pricing data available easily.  

Additionally, buyers must find used forklift dealers in their area, who may not have the best online presence. serves as an intermediary between buyers and sellers. The buyers let sellers compete for their business, which saves them time and money. On the other hand, forklift dealers receive clear requests for proposals. The service is completely free for both parties.

Two-Fold Purpose

The platform has two main features:

  • Forklift Education Center:
    • Free access to buying guides about all forklift types: sit down forklifts, order pickers, rough terrain forklifts, scissor lifts, telehandlers, and narrow aisle forklifts
    • General information about forklift accessories, attachments, and extensions.
    • A blog updated on a weekly basis regarding forklift news, forklift maintenance and more.
    • An in-depth forklift rental guide
    • Matchmaking technology between buyers and sellers:
      • Buyers answer a few questions about their forklift needs, mainly about the type of equipment, and the required height & lifting capacity.
      • Sellers can learn more about our services on the website. We vet our dealers to ensure reliability and equipment quality.

Simplified Forklift Buying Process

The matchmaking process is at the center of A potential buyer must answer a few questions, which only takes a few minutes. Essentially, they must select the following:

  • Type of forklift (sit down forklift, order picker, pallet jack, reach truck, rough terrain)
  • New or Used Equipment
  • Lifting Capacity (Light, Moderate, Heavy)

Each question has a “I am not sure, I need help” option to make sure that even the most amateur buyer gets included in the process.

Finally, their company information and location must be entered in order to complete the form. The request is sent to vetted forklift dealers in real-time, and they usually respond within 24 hours. With a nationwide network of dealers, there is a match for the huge majority of requests the website receives.

Get in touch with our team of forklift experts through our website or submit a request today if you are looking for material handling equipment.

Media Contact
Company Name:
Contact Person: Alex Assemat
Email: Send Email
Phone: 704-862-4266
Address:125 Remount Rd Ste. C1
City: Charlotte
State: NC 28203
Country: United States